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The Glenlivet
Breaking Stereotypes
Project Overview
We teamed up with The Glenlivet to break old stereotypes about whisky drinkers to inspire millennial tastemakers that The Glenlivet is a drink for them.
Directed by:
Mad Ruk x Cossette
services
Ideation
Brand Strategy
Creative Direction
Influencer Partnership
Full-Service Production
Post-Production
Metrics
690K+ reach
350K+ views
52%+ completion rate
47M+ impressions
Press
Canadian Packaging
The Message
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