The objective was to inspire her to see Nike as daily wear beyond sport across Canada, and tying it back to Nike Global's NEVER DONE campaign. The concept of NEVER DONE isn't just for your high-level competitive athlete, but for everyday women who are NEVER DONE getting after their day. We featured four influential protagonists across Canada to show us what they are never done doing, to execute their day. Our combination of women are NEVER DONE creating, dancing, loving and learning.
